Clean Sweep Broom Packaging

The task here was to find a packaging design which had three variants and come up with a better packaging design for it. The packaging could be anything we wanted as long as the product had three variants of it so the re-design packaging we came up with could be applied to three different flavours, users, etc. The product packaging I re-designed was sweeping brooms.

What really infulenced these final outcomes was the target audience. I considered who bought sweeping brooms- adults- and the task they bought them for being boring. Therefore, I thought about putting a comical twist into the packaging but giving the broom packaging a celebrity who's name could be twisted to sound like they were the sweeping broom.