Rithy C Branding

For this brief, a local DJ who was preparing to release a record label needed a logo design featuring his stage name, Rithy C. The logo needed to work across posters, social media, and other promotional formats, so flexibility and scalability were important considerations. As I was already familiar with the drum and bass genre Rithy works within, I was able to use both his influences and my own knowledge to create a logo that reflected the energy of the music as well as his personal style.

Rithy shared two visual styles that he wanted to combine for the final logo. Being Filipino, he was particularly drawn to traditional street-style typography alongside relaxed, graffiti-inspired background textures. These influences helped shape the creative direction and sparked a range of initial ideas. By working closely with Rithy, we were able to quickly refine what worked and what didn’t, eventually narrowing the designs down to three final logo outcomes, shown below.