Syrffio Branding

This is a self-branding project that developed from the Syrffio magazine design. I initially thought about creating surf-inspired T-shirts, but wanted the brand to feel different, which led me to explore sustainability. I decided to use plain T-shirts sourced from charity shops and give them a new life by applying bold and unique graphic designs. From there, I began experimenting with different surfing-related visuals, which led to the outcomes shown here.

As Syrffio has continued to grow, these are two of the most recent designs, created using cotton T-shirts and heat-pressed vinyl design transfers (DTFs). I really enjoyed the hands-on process of producing each piece and was especially impressed by the high-quality finish and the positive response from viewers.